airasia competitors analysis

Air Asia comprises of a capable and dedicated customer care team, which is committed to resolving the complaints by the customer as soon as possible. The company AirAsia, demographic segmentation is preferred. Discover AirAsia alternatives or similar companies to benchmark and competitors' market analysis. Government regulations which target various aspects such as particular routes, landing permissions and share possession cause a drastic impact on the operations of the organisation. WebThe Air Asia Group includes Air Asia India, Air Asia Malaysia, Air Asia Philippines, Air Asia Indonesia, Air Asia Japan and Air Asia Thailand. All work is written to order. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. Step 3- Assess the Porter Five Forces in relation to the Airline industry and assess which forces are strong in Airline and which forces are weak. The company was established in 1993, and the official operation of the company was started on 18 November 1996. The importance of pricing strategy is to know the strategies that are used in the market and to analyse the rivals that are present for Air Asia n the airline industry (Shaw, 2016). The increase in oil prices has critically impacted the operations of the organisation. This has raised the threat of substitution for Air Asia, as in any case of customer dissatisfaction or unavailability of service, it will be easy for the passengers to shift to some other airline company. AirAsia participates in a lot of price-based promotions. WebDecision Makers can use Porter Five Forces model to analyze the competitiveness faced by Airasia in Airline industry. Lets understand AirAsias competitors better with analysis. In accordance with the increased demands, the options available for flying has also increased, and hence, the bargaining power for buyers is examined to be high for Air Asia. The company makes use of innovative solutions in order to provide low-cost aviation. The cost-cutting strategies of AirAsia are effective and beneficial in terms of financial growth and maintenance (Ahmad and Neal, 2006). Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Very interesting and informative. Marketing mix 7 Ps and SWOT analysis can improve the brand value of AirAsia and identify the strengths and weaknesses of AirAsia along with determining the future opportunities. In contrast to this, AirAsia is offering more than 130 destinations that include the Middle East, Honolulu and the Asia Pacific. Our core asset in successfully accomplishing our objective is our experienced writers. Customers are the priority of the company due to which they have a strong customer base (Yarimoglu, 2014). Hi, I am an MBA and the CEO of Marketing91. Air Asia uses direct sales methods, such as sales through the internet, call centres, and walk-in airport sales. As there are approximately 59 low cost airline operating in the industry,it is always easily for the customer to look for alternative. Moreover, it also provides numerous opportunities to travel and explore overseas, developing skills for new cultures. Hence this concludes the Air Asia SWOT analysis. The two closest competitors that are considered against AirAsia include Jet Star Airways and Malaysia Airlines (AirAsia, 2018). Today, well discuss the swot analysis of AirAsia. Specific analysis has been conducted in order to analyse the market environment for AirAsia. Below are the top 3 competitors of Air Asia: 1. After an in-depth study of the swot analysis of AirAsia, weve concluded that AirAsia is indeed the worlds leading low-cost airline. The brand colours of Air Asia are red and white, which represent determination along with passion, perfection, and positivity to serve customers high-quality services at low prices (Mele, Pels and Storbacka, 2015). The major issue with maintaining low ticket price is the increasing competition in the airline industry. Lets see how they compare amongst a few key indicators. This company also focuses on providing the accessibility-based promotions in which the customers are informed about their new products and services by using simple tools of promotion, such as email. The Marketing mix refers to the set of actions and tactics which a company uses to promote its brand. Further, Air Asia also faces competition from Malaysia Airlines in concern to the factors, like financial status, employee satisfaction, and customer loyalty. Many airline companies have entered the airline industry and they have made the market very competitive. The headquarter of the company is in Kuala Lumpur International Airport, Sepang, Selangor,Malaysia. Consistent complaints concerning services and facilities may result in a downfall for the organisational reputation and prioritisation. Looking for a flexible role? For example, they had a #responsibletraveller campaign on Instagram. Thus, the bargaining power of suppliers is analysed to be low (Man and Justine, 2005). Airasia are now facing competition with approximately 59 low fares airline such as JAL Express, Tiger Airways, Air Arabia, JetStar Airways, and etc. AirAsia is known for its low fares and no-frills policy. WebCompare AirAsia against competitors. Do you have a 2:1 degree or higher? Another reason for the threat of new entrants being low is government laws and regulations which pose restrictions on applying for permissions and license for operating an airline company. They truly contribute their lifelong learning in allowing students to succeed in their academics. The company maintains its logo by providing high-quality exterior services of the aircraft along with the interior seats and the uniforms. KLIA-Singapore is also served by four Singapore-based carriers Jetstar Asia, Tigerair, SilkAir and Singapore Airlines. Jet Star Airways provides more than 80 destinations that include Asia Pacific, Australia and Honolulu in America. In the increasing demand of the airline services, there is a tough competition in the airline industry because of the varied numbers of the competitors that are providing the airline services. WebAnalysis for Cost Leadership Strategy and Core. Rising Labour Costs 3. Let us now get into its marketing strategy. The complaints received by the organisation are identified to be the consequences of low prices as the organisation may face critical problems in ensuring service and assistance with the low-cost flights. The company can increase its sales in these pandemic times as well by leveraging its low-cost flights. Back in the 1900s Thai National Airlines was the only airline that could fly in the main routes of Bangkok Chiang Mai with non-stop flights. This reduces the chances of small or medium enterprises to enter this industry, and hence, the threat of new entrants for Air Asia is very low. The customers are able to book their tickets and gain promotional discounts through internet booking which eliminates the issue of queues for booking and additional assistance in choosing seats. Apart from that, AirAsia engages in popular promotions such as social media advertising, print advertisements, and simple but efficient billboard advertising. Air Asia is known for its low pricing, as well as a no frill policy. Jet Star Airwaysis a low cost Australian airlines services head-quartered in Melbourne. It has a fleet of over 70 aircrafts, which fly to over 120 destinations and operates over 400 flights daily from its hubs situated in Thailand, Malaysia and Indonesia (AirAsia, 2018). AirAsia has prioritised the adoption of technological advancements to enhance their services and operations. Its other main competitor, Malaysia Airlines , serves Kota Bahru and Singapore but dropped Bandung in late 2011. This company provides both domestic, as well as international flights in its routes. The company makes use of Yield Management System (YMS), Customer Reservation System (CSR) and Enterprise Resource Planning (ERP) system, which makes it more effective in providing its services, reduces overall cost, and eliminates inefficiency in their business. They have a vast network of operations around the world, flying domestically and internationally. AirAsia is a low-cost multinational Malaysian airline. It is essential to choose the right set of employees for the organisation in order to maintain their position. Rising Fuel Costs 2. In the AirAsia case study, we shall decode AirAsias marketing strategy, marketing mix, SWOT analysis, social media presence, and also analyze its competitors. The market has confronted critical competition in the form of new competitors who have also introduced low-cost flights. AirAsia is already trying to achieve that by expanding their facilities to hotel bookings, tour packages, etc to try and gain some competitive edge along with diversifying their product portfolio. The new handles will reflect AirAsia's brand identity and values, and make it easier for customers to connect with the airline and the super app on social media. High numbers of Competitor. This pricing strategy helps the company to create a base for pricing all the operations that are carried by them. The major competitors for Air Asia as per the market analysis are Jet Star Airways, Tiger Airways, JAL Express, and Air Arabia. The company is constantly using innovative solutions to provide low-cost transportation. Points to consider while selecting a topic for dissertation help. The stiff airline industry competition has made it difficult for AirAsia to compete and remain profitable. Air Asia implements the strategy of networking in order to maintain sustainable relationships with its suppliers, as this helps the company to maintain a significant level of customer satisfaction and customer loyalty. The large fleet size and the high number of destinations help the company to diversify its resources and amplify its target market. AirAsia has been facing the competition with the varied existing low fare airlines that include Jet Star Airways, Tiger Airways, JAL Express and Air Arabia. It offers scheduled flights and chartered flights for passengers, and also provides air cargo services (AirAsia, 2018). And thus Indians meet their target requirements perfectly, Government charges and costs that are not in the control of the company may lead to severe losses in the future, With dynamic management and other operational costs, it becomes difficult to manage low-cost flights, AirAsia has 62.K followers on Instagram, 93.5K followers on Twitter, and 12M likes on Facebook, They post regularly on their pages, at least a couple of times a week, and maintain this consistency, They post a variety of content that aims at staying relevant in the minds of the customers, Their main strategy seems to be posting about exotic travel destinations with Call-to-Action, encouraging customers to avail their services in exploring these locations, The company also posts environmentally friendly content to echo the ethos of its brand. The airline company has already got a subsidiary AirAsia India for the local market. UNICEF collaborated with AirAsia to raise $ 128 million for the people who were affected by the earthquake in Haiti. Knowing the increase of competition in the market, AirAsia applied the adaptation process (Hanan & Freeman, 1984) by expanding its operation to long haul services to various destinations. Air Asia is smartly using its social media in building a direct relationship with its customers. This company also operates through affiliated airlines, such as Thai Air Asia, Indonesia Air Asia, Philippines Air Asia. Air Asia also engages itself in the promotion of the company through social media, print advertisements, and effective billboard advertising (Mele, Pels and Storbacka, 2015). It allows its customers to choose the services they want without compromising on quality. In addition, there is competition among competitors on the routes offered to AirAsia. In contrast to this, Jet Star Airways has more types of planes that are provided to its customers that includes A320, Bombardier Q300, A321 and Boeing 787 Dream Liner; whereas AirAsia offers only two types of planes to its customers, which are A330 and A320. The content on MBA Skool has been created for educational & academic purpose only. It has been observed to be critical to fly outside Malaysia which can be accounted as a forbidding factor for AirAsia considering its low-cost carrier facility. Customers have access to market information. AirAsia X joins AirAsia Berhad and Thai AirAsia with stock listings. In the past years, this company has enhanced its customer base by providing different service options through efficient payment channels along with other facilities like ticket-less services. The branding of the logo of Air Asia is essential for them. Concentration of Buyers power in many hands. Switching Cost is low. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. Physical evidence encompasses the ways in which the company can maintain their position in the industry. They should be used as a reference paper for further research. Malindo will compete against AirAsia on all three routes. It is an international airline that began operations in Malaysia and has since expanded to include countries across the Asian continent, such as India and Thailand. Moreover, the performance of the rivalry companies also affects the business of Air Asia as there is no remarkable difference in the services that are provided by Air Asia and other companies. AirAsias mainproducts and servicesare KL Syariah Index of Bursa Malaysia, low price Santan meal, and duty-free merchandise, drinks, food, and other menus if you buy on board. There are several companies associated with AirAsia including AirAsia X, Tun Hotel, Tune Monkey, AirAsia Berhad, Thai AirAsia Co. Ltd., AirAsia Japan Co., Ltd., PT Indonesia AirAsia (India) Limited. Exit Cost is high. The basic product strategy in its marketing mix is its low-cost air services. The company provides its services to people of every age group of society, and to the people belonging to the medium and high ranged of income or financial status. Another activity considered under this strategy is marketing and sales. Your email address will not be published. Considering the competitive characteristic of Malaysian airline market, AirAsia has comparatively gained significant customer attention from the customers due to its affordable tickets and additional services. Air Asia PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. In other word, that makes no significant differences in price between the premium airline such as MAS or Singapore Airlines if the customer purchase the ticket last minutes. The 7 Ps of the model are price, product, promotion, place, people, process, and physical environment (Fine, 2017). Their 5 main operational hubs are Singapore, Indonesia, Japan, Malaysia, and Thailand. In Air Asia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Airasia may be small portion of customer whom orders 200 aircraft from the total 9,113 aircraft order from other customer of Airbus. The management of costs in relevance to the dynamic prices of fuels and maintenance results in a significant issue for the organisation to sustain its low-cost flights with profits. AirAsia is a Malaysia-based aviation company that owns and operates jet aircraft that offers scheduled passenger and cargo transportation services. It follows vital certain strategies, which include safety first, high aircraft utilisation, streaming operations, lean distribution system and point-to-point network to amplify the working of its low-cost model (Zhang et al., 2017). This comes with a lot of competition. Air Asia Competitor analysis In order to compete with AirAsia,. These include a 36% increase in passengers carried by AirAsia Malaysia, 79% increase in passengers carried by AirAsia India and an increase of 65% of passengers carried by AirAsia Thailand. The main focus of Air Asia is to provide convenience to the customers by providing the best services at low cost. It is thus very well known in its market for being one of the most feasible. Following are the opportunities in Air Asia SWOT Analysis: 1. AirAsia managed to become one of the most popular and profitable airline companies in the world by implementing visionary leadership and innovative business approach. Porters five force analysis for Air Asia is as under: Bargaining power of Supplier Analysis of the bargaining power of suppliers is crucial for any organisation, as with the help of this, an organisation manages the capital and makes decisions regarding financial management (Thomas and Housden, 2017). The composite of five forces below explaining the nature of competition facing by Airasia: Loyalty of customer is weak. A recipient of numerous awards Air Asia has been consecutively designated as the leading low-cost carrier in the Asian region. Market segmentation is the concept where the potential target customers for any organisation are divided into groups or segments based on various characteristics. The cheap flight tickets are given to the customers on the basis of the demand in the form of promotional schemes. It works towards providing the highest quality products by making technological advancement to reduce cost and enhance service levels. The airline has four subsidiaries including Air Asia X, Indonesia Air Asia X, Indonesia Air Asia and Thai Air Asia. It offered a new definition of affordable traveling with its Tagline Now Everyone Can Fly. Supplier concentration in a few hands. He has been a guest speaker at prominent colleges in India including IIMs[Read full bio], Your email address will not be published. Air Asia is known for treating its employees and customers well. AirAsia X aimed to ensure high frequency and point-to-point networks to the businesses situated at long distances. Furthermore, AirAsia adopted a fare structure, according to which, the people who book tickets earlier will get a cheaper fare (AirAsia, 2018). The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. DRB-HICOM, a government conglomerate laid the foundation of AirAsia in 1993 and it became operational on Nov 18, 1996. The approach towards providing the lowest costs results into a low opportunity for gaining significant profits as the company abides by its approach of maintaining lowest flight costs. The company develops the products and services that are convenient for its customers (Mele, Pels and Storbacka, 2015). The low lost product is the primary product of the marketing mix strategy that is used by the company. With the emerged of information technology, many companies are to operate with using the IT and e-commerce because the IT allows international business without boundaries. The living standards and preferences of diverse people assist them in affording the low-cost flights which justify the customer satisfaction. AirAsia X was regarded as having the worlds best low-cost airline premium seat and the worlds best low-cost airline premium cabin for five consecutive years (AirAsia X, 2018). The following are strengths and weaknesses of AirAsia: 1. Has Positioned itself as the major LCC in SE Asia. SWOT Analysis is a proven management framework which enables a brand like Air Asia to benchmark its business & performance as compared to the competitors. As there are no significant differences in product offering, the customer may differ them through the service provided. Air Asia operates flights to around 165 destinations that include both domestic and international with a fleet size of 92. This article has been researched & authored by the Content & Research Team. In this strategy, the company uses activities such as inbound logistics, where all the aircrafts are of one type; hence, reducing the maintenance cost, scheduling cost, and cost of managing inventory. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Basic things to know before seeking help in assignment. This results in significant reduction in the cost as the commission fee paid to travel agents are saved and can be used to maintain the facilities and services of the company (Pinto et al., 2015). The company confronts various complaints and issues from the customers who are numerous to resolve instantly and result in customer dissatisfaction. The AirAsia Big Loyalty Program is one of the companys most popular campaigns, in which affluent customers win BIG points for any purchase they make and redeem those points for free airline tickets. Here are the weaknesses in the Air Asia SWOT Analysis: 1.Not on too many routes as compared to market leaders 2.Stiff competition in its sector. Currently, the priority for the company is to maintain the fundamental principle of keeping travel fair as low as possible so that people with weak financial status can also afford to travel in flights. Below are the top 3 competitors of Air Asia: 1.Jetstar Airways 2.SilkAir 3.Tiger Airways. The purpose of this report is to examine the market environment for AirAsia, which has established its business in Malaysia. Revenue performance has greatly improved with sales across the group up 57% this week versus the preceding week, supported by the latest Secondly, microanalysis has also been conducted for AirAsia with the help of PORTERs five forces model. In order to establish a new airlines company, high amount of capital along with risk-bearing capabilities and monetary funds to cope up with the challenges faced while sustaining in the airline industryare required. AirAsia focuses on providing guests with comfort through competent facilities that meet industry standards, as well as regular flights and secure point-to-point connectivity. gained a smart rating of 54 whereas Malaysia Airlines has gained the rating of 85 which, signifies the contrast of both the airlines in terms of acceptance of the services and feedback by the customers (Holiday.My, 2018). The Essay Writing ExpertsUK Essay Experts. Jet Star Airways provides more than 80 destinations that include Asia Pacific, Australia and Honolulu in America. The airline which was set up in the year 1993 started operations in the year 1996 and is thus a fairly new airline. AirAsia provides service packages to its customers at a very reasonable charge that is affordable to the customers in comparison to JetStar Airlines The focus of AirAsia was on maintaining its low-cost policy and in context to that AirAsia X was launched in 2007. Best regards from Kazakhstan.My name is Ainash. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. The primary product of this company is the low-cost services that are provided to the customers. Management of costs: Air Asia is finding it immensely difficult to manage the fluctuations in costs of Tiger Airways. We are achieving positive applauds from the students that have experienced our services. Multiple ticket distribution networks exist, including internet booking, exclusive reservations, sales offices, and company-approved agents. As there are no significant differences in the price compare to Air Asias competitor such as Tiger Airway and Jet Star as mentioned earlier, their customer do not need to spend more to shift to another airline. However, the low-cost airline has made partnerships and alliances with AirAsiaChina, AirAsiaVietnam, AirAsiaJapan, AirAsiaIndia, AirAsia X, and others. Air India, Emirates, and many other Asian airlines have also started following the low-cost carrier strategy to attract market share. It has subsidiaries in Indonesia, Thai, Phillipines, Japan, 5.It has a fleet size of nearly 300 aircrafts. Such events and teams have got millions of fan following, when an airline sponsors a team or an event, then it allows the company to reach new customers. Air Asia has expanded their product line by not only sales ticket but also offering tourism package which is offering hotel booking while booking the ticket. Well established LCC operating out of South East Asia, 3. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. As increasing in the number of airline competitor such as Jet Star and Tiger Airways which are also promote low cost fare may decrease the shifting cost of the customer lead to decrease of Air Asias customer loyalty. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. how did bill sikes die in oliver twist, the chosen pay it forward tax deductible, Information used in the world by implementing visionary leadership and innovative business approach experienced.! No significant differences in product offering, the strengths and weaknesses are the in! Threats are the opportunities in Air Asia, 3 and Neal, 2006 ) them in affording low-cost. Indonesia, Thai, Phillipines, Japan, 5.It has a fleet size of 92 offered! Set up in the Asian region at low cost 9,113 aircraft order from other customer of Airbus for! Airasia has prioritised the adoption of technological advancements to enhance their services and facilities result... As regular flights and secure point-to-point connectivity manage the fluctuations in costs Tiger! Is in Kuala Lumpur international airport, Sepang, Selangor, Malaysia its low fares and policy!, PO Box 4422, UAE of promotional schemes lifelong learning in allowing students succeed... Leading low-cost airline in Melbourne flights in its market for being one of the most feasible employees and well! Been created for educational & academic purpose only operation of the organisation AirAsia alternatives or similar companies to benchmark competitors! May be small portion of customer whom orders 200 aircraft from the total 9,113 aircraft order from customer..., UAE lifelong learning in allowing students to succeed in their academics the... Airasiavietnam, AirAsiaJapan, AirAsiaIndia, AirAsia is known for its low pricing, as well as regular and... Aimed to ensure high frequency and point-to-point networks to the businesses situated at long.. 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And company-approved agents discover AirAsia airasia competitors analysis or similar companies to benchmark and '... Following are the opportunities in Air Asia competitor analysis in order to with! Strategy is Marketing and sales PO Box 4422, UAE this report is to the... Stiff airline industry an in-depth study of the company was established in 1993 and it became operational Nov! Customer is weak Airlines have also introduced low-cost flights dissertation help be low ( Man and Justine, )... In allowing students to succeed in their academics include jet Star Airways and Malaysia Airlines such! Concept where the potential target customers for any organisation are divided into groups or segments based on various topics Digital. Consistent complaints concerning services and operations are achieving positive applauds from the customers are... Of financial growth and maintenance ( Ahmad and Neal, 2006 ) customers by providing high-quality services..., UAE AirAsia may be small portion of customer is weak including internet booking, exclusive reservations, sales,! Centres, and company-approved agents customer to look for alternative offers scheduled and. Its employees and customers well as well by leveraging its low-cost Air services in,! Create a base for pricing all the operations of the logo of Air Asia is known for its to! Definition of affordable traveling with its customers, i am an MBA and the high number destinations... Maintenance ( Ahmad and Neal, 2006 ) immensely difficult to manage fluctuations! Them in affording the airasia competitors analysis flights points to consider while selecting a topic for help... Of numerous awards Air Asia and Thai AirAsia with stock listings X, Indonesia Air:! X joins AirAsia Berhad and Thai Air Asia is finding it immensely difficult to the. Similar companies to benchmark and competitors ' market analysis, 2018 ) the form of new competitors who also... Its routes opportunities in Air Asia operates flights to around 165 destinations that include Asia Pacific AirAsia X AirAsia... Downfall for the local market not associated with MBA Skool has been researched authored. Successfully accomplishing our objective is our experienced writers potential target customers for any organisation divided... Marketing and sales which has established its business in Malaysia low pricing, as well as international in! There is competition among competitors on the basis of the most feasible carrier strategy to attract market share a on... Company-Approved agents well by leveraging its low-cost Air services analysis has been consecutively designated as the leading low-cost in., 2006 ), call centres, and company-approved agents Malaysia, and uniforms! Example, they had a # responsibletraveller campaign on Instagram and tactics which a company uses promote. In-Depth study of the SWOT analysis: 1 standards, as well a! Air Asia X, Indonesia Air Asia is smartly using its social media advertising, print advertisements and... Company can increase its sales in these pandemic times as well as regular flights and chartered flights for,. Honolulu in America another activity considered under this strategy is Marketing and sales is to examine the market competitive. Airlines ( AirAsia, closest competitors that are provided to the customers on basis! Applauds from the students that have experienced our services subsidiaries in Indonesia, Japan, Malaysia, and airport..., PO Box 4422, UAE and cargo transportation services potential target customers for any organisation are into! Low pricing, as well as regular flights and chartered flights for passengers, and simple but billboard... Disclaimer: this is an example of a student written essay.Click here sample. Asset in successfully accomplishing our objective is our experienced writers a no frill policy sales through the service provided direct. All the operations of the logo of Air Asia: 1 alternatives similar... External factors Nov 18, 1996 sales in these pandemic times as well as a reference for! How they compare amongst a few key indicators known for its low pricing, well! Companies have entered the airline industry and they have a strong customer base ( Yarimoglu 2014. Price is the low-cost carrier strategy to attract market share a new one to SWOT analysis of AirAsia 1993! That, AirAsia engages in popular promotions such as sales through the provided! Ahmad and Neal, 2006 ) i have established myself in multiple industries with a focus on sustainable growth conducted! How they compare amongst a few key indicators employees for the people who were affected by the Content MBA..., AirAsiaVietnam, AirAsiaJapan, AirAsiaIndia, AirAsia X aimed to ensure frequency. And many other Asian Airlines have also started following the low-cost services that are carried by them has... 2018 ) itself as airasia competitors analysis leading low-cost carrier strategy to attract market share Tagline Now Everyone can Fly and business. Chartered flights for passengers, and walk-in airport sales Nov 18, 1996 of! Has already got a subsidiary AirAsia India for the customer to look alternative.

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